Promotional Podcasts
Drive more traffic to your website, generate customer loyalty, showcase your expertise and save money. Just a few reasons why Podcasts are such powerful marketing tools for businesses large and small
Latest figures show that 4.2 million people listen to Podcasts every week.
From interviews about an event or development to features about your company’s services, our professionally-produced, PR-focused audio files ensure you connect with customers and staff, fast and cost-effectively.
What is a Promotional Podcast?
A Podcast is an audio file which can be listened to on a computer or downloaded onto an iPod or an
MP3 player.
It can be as simple as a voiced news update or interview - or a more in-depth radio-style programme or multimedia newsletter.
Use Podcasts to:
- Drive more traffic to your website by sending your customers links to it.
- Generate customer loyalty by asking them to subscribe to it.
- Maximise profile by uploading it to Podcasting directories like iTunes.
- Reach new markets by distributing it via Facebook or Twitter.
Why Podcast?
- It is personal – it presents the real people behind your organisation
- It presents you as a credible expert in your field
- It is effective at delivering information
- It encourages loyalty and ongoing interest
- It is an effective sponsorship platform
- And as it's paper-free, it is great for a company's 'green credentials'
Types of Podcast
Our experienced team can help you find the perfect style of Podcast for your needs.
Our most popular styles include:
A voiced news update
A single interview
A longer audio programme featuring multiple interviews
Feature coverage of an event recorded on location